Dynamic Funds

Dynamic Funds
Flagship Corporate Story

A true innovator lives to rewrite
the frontiers. I partnered with
a highly mobile design agency
to rebrand Dynamic Funds as Canada's leading independent investment firm. My headlines drive a series of spreads all exploring the idea of perspective. Every word in this web and print project reinforces the central concept of Dynamic as an independently-minded company with valuable opinions to share.

excreptclick here for text excerpt

OUR PERSPECTIVE IS FORMED BY WHAT WE ARE NOT.

We are not bureaucratic, conformist,
 biased or remotely close-minded.
 Nor are we driven by consensus. But the one thing we all agree on is the value of independent advice. Dynamic is propelled by the power of independent thinking – and we believe that only a financial advisor who is independent can offer the quality of advice that’s genuinely worth hearing. Our fundamental belief is to invest with advice. In fact, it’s been our corporate mantra since our earliest days and the basis of what we offer to advisors.

An independent advisor is not only familiar with competing investment products – they can objectively evaluate the relative merits of each, adding tremendous value to their relationship with investors. Our role at Dynamic is to support and foster this partnership by providing investment solutions and educational tools that surpass expectations on both sides of the equation.