I’m an explorer of ideas, language, and nature (human and otherwise). This essential curiosity is what makes me a writer – one who travels between the worlds of advertising, design and editorial. A highly independent agent, I nonetheless play well with others in the pursuit of strategic brilliance, factual integrity and stellar creativity.
I’m convinced the success of a given project rides upon the integrity of the process. And so for me, professionalism is everything: from how I plan content flows, place commas, present ideas, and hit deadlines. My writerly craft is precise and invisible.
I lean towards writing long-form style projects across the brand and business frontier. Yet my headlines still crackle with brevity – spinning from print to digital and back again. What don’t I do? I never rest until I find the deeper fascination and the authentic voice within the brand. From there, it’s telling the story well. And knowing when to end. Like now.
Tony Spencer a.k.a. Body English