yorkdale

YORKDALE
SHOPPING CENTRE
Social Media Launch and
Retail Promotions

Canada’s most fashion
forward retail mall was looking
to launch a new digital app
to accessorize the shopping
experience. I worked with
their digital and design agency
to develop a cross-media
campaign comprising print, banners and superboards to target their smartphone
clientele. Other Yorkdale
projects include a promotion
for Tiffanys with more in
store for next season.

Take a breathtaking drive at the 2008 RBC Canadian Open.

The top touring pros of the PGA return to Glen Abbey for the 2008 RBC Canadian Open. BMW Canada is thrilled to participate at this year’s event as Official Vehicle Sponsor and Sponsor of the sensational 15th hole. This deceptively short par 3 is routinely the staging ground where the tournament is either won or lost. In this year’s Open, the stakes climb even higher with a BMW M3 on the line for any player skilled enough to ace the hole.

We are equally excited to showcase BMW EfficientDynamics: our plan to reduce emissions and optimize driving pleasure across all our vehicles. Preview upcoming and future technologies when you visit the BMW vehicle display in the Spectator Village and discover how EfficientDynamics is set to transform the way you drive your BMW.